Personal Communication Channels In personal communication channels, two or more people communicate directly with each other. They might communicate face to face, over the telephone, through the mail, or even through an Internet "chat." Personal communication channels are effective because they allow for personal addressing and feedback. Some personal communication channels are controlled directly by the company. Non personal Communication Channels Non personal communication channels are media that carry messages without personal contact or feedback. Major media include print media (newspapers, magazines, direct mail), broadcast media (radio, television), display media (billboards, signs, posters), and online media (online services, Web sites).. Thus, lawyers' offices and banks are designed to communicate confidence and other qualities that might be valued by their clients. For example, public relations departments arrange press conferences, grand openings, shows and exhibits, public tours, and other events
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