Define public, also explain major types of public ?

A public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. A company should prepare a marketing plan for all of their major publics and they include: 1. Financial publics--influence the company’s ability to obtain funds. 2. Media publics--carry news, features, and editorial opinion. 3. Government publics--take developments into account. 4. Citizen-action publics--a company’s decisions are often questioned by consumer organizations. 5. Local publics--includes neighborhood residents and community organizations. 6. General publics--a company must be concerned about the general public’s attitude toward its products and services. 7. Internal publics--workers, managers, volunteers, and the board of directors.