Convenience products the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort. Examples include soap, candy, newspapers, and fast food. • Comparison products are less frequently purchased products and services that customers compare carefully on suitability, quality, price, and style. Examples include furniture, clothing, used cars, major appliances, and hotel and motel services. • Shopping products marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts.• Specialty products are consumer products and services with unique characteristics for which a significant group of buyers is willing to make a special purchase effort. Examples include specific brands and types of cars, designer clothes, and the services of medical or legal specialists. • Unsought products are consumer products that the consumer either does not know about or knows about but does not normally think of buying. Classic examples of known but unsought products and services are life insurance and blood donations to the Red Cross.
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