Thursday 3 November 2011

How social psychologists work?

Social psychologists examine people’s interactions with others and with the social environment. They work in organizational consultation, marketing research, systems design, or other applied psychology fields. Prominent areas of study include group behavior, leadership, attitudes, and perception. Social psychologists typically explain human behavior as a result of the interaction of mental states and immediate social situations. In Kurt Lewin's famous heuristic formula, behavior can be viewed as a function of the person and the environment; In general, social psychologists have a preference for laboratory based empirical findings. Their theories tend to be specific and focused, rather than global and general.

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