Briefly define the stages involved in adoption process?

1. Awareness. In this stage the consumer is aware of the new product but lacks further information about it. 2. Interest. The consumer is motivated to seek information about the new product. 3. Evaluation. The consumer determines whether or not to try the new product. 4. Trial. The consumer tries the new product on a small scale to test its efficacy in meeting his or her needs. Trial can be imagined use of the product in some cases. 5. Adoption. The consumer decides to make use of the product on a regular basis.