What are the reasons of studying Marketing?

Marketing is part of all of our lives and touches us in some way every day. To be successful each company that deals with customers on a daily basis must not only be customer-driven, but customer-obsessed. The best way to achieve this objective is to develop a sound marketing function within the organization. Major reason to study marketing is:• Marketing plays an important role in society• It is Vital to business • Marketing offers outstanding career opportunities• Marketing effects your life every day