Discuss the importance of E. Marketing and benefits of using internet as tool to reach the customers.

E-Marketing : The process of utilizing Information Technology in the conception, distribution, promotion, and pricing of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives. General rules of E. Marketing are: 1. Power Shift from sellers to buyers 2. Increasing Velocity 3. Death of Distance 4. Global reach 5. Time compression 6. Knowledge management is key 7. Market deconstruction 8. Intellectual capital rules Buyer Benefits of E-Commerce • Convenience• Easy and private• Greater product access/selection• Access to comparative information • Interactive and immediate Seller Benefits of E-Commerce: • Relationship building• Reduced costs• Increased speed and efficiency• Flexibility• Global access, global reach Internet is a new tool to reach consumers initially different tools like telephone, postal services, radio and televisions were used as a source to communicate to consumers but now a days along with these tools internet is also being used as a source to reach and to communicate to customers/consumers. Using internet companies can provide their information to customers through websites, search engines can be used to coordinate the consumers and producers, customers can used the e. mails to connect to the producers. Customers and consumers not only acquire information through internet but also can make online purchases by placing orders to desired producers, it provides convenience and time saving for both consumers and producers. Companies can reduce their need of inventory stocks by using the inventory systems. Online banners, website and e. mails can be used as personalized communication tools.