Marketing Research is a Systematic & objective process of designing, gathering, analyzing & reporting information that is used to solve a specific problem. It Provides information for aid in making business related decisions, to Identify opportunities and generate & refine actions. It is important for the mangers for many decisions like:• Helps reduce risk inherent in decision-making• Provides an important link to customers• Allows implementation of the business concept• Enables managers to identify & understand stakeholders wants & needs and to develop appropriate strategies to meet these needs
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