From which sources idea of a new product can be generated?

Appoint a respected senior person to be the company's idea manager.• Create a multidisciplinary idea management committee consisting of people from R&D, engineering, purchasing, operations, finance, and sales and marketing to meet regularly and evaluate proposed new-product and service ideas.• Set up a toll-free number for anyone who wants to send a new idea to the idea manager.• Encourage all company stakeholders—employees, suppliers, distributors, dealers— to send their ideas to the idea manager.• Set up formal recognition programs to reward those who contribute the best new ideas.