Monday, 17 October 2011

Write down major uses of the marketing research in the organizations, any five?

Major uses of the marketing research in the organizations are as following: 1. Measurement of market potential 2. Analysis of market share 3. Determination of market characteristics 4. Sales analysis 5. Product testing 6. Forecasting 7. Studies of business trends 8. Studies of competitors' products.

No comments:

Post a Comment