Monday 17 October 2011

What is the classification of Advertising Objectives by primary purpose

1). Informative advertising, which is used to inform consumers about a new product 2). Persuasive advertising which is used to build selective demand for a brand by persuading consumers that it offers the best quality for their money. 3). Comparison advertising which is advertising that compares one brand directly or indirectly to one or more other brands. 4). Reminder advertising, which is used to keep consumers thinking about a product. This form of advertising is more important for mature products.

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